Ms. Truby is Of Counsel to HB&B, located in the Los Angeles Office. Her practice is concentrated in business, commercial, real estate, franchise and dealership, and other intellectual property matters in conjunction with all of the Firm's practice groups. She has over 30 years of law practice experience, concentrating in business, real estate, and franchising and distribution matters.
Ms. Truby's business practice experience covers a full range of matters involved in business creation and operation, including entity selection, formation, and qualification; agreements among business owners; subsidiary formation and administration; supplier and vendor agreements and transactions; agreements with employees and others; asset and stock sales and acquisitions; securities law advice and exemptions; commercial and consumer transactions; personal property sales and leasing, and the full complement of business operating matters.
Her real estate practice includes negotiation and preparation of leases; sales and acquisitions; enforcement of real property security rights; title insurance; escrow; and general real estate advice. She also handles unlawful detainer, lease enforcement, and similar landlord/tenant disputes and litigation.
Ms. Truby's franchise and distribution law practice includes establishment and operation of franchise systems; development and operation of programs for licensing products, services, trademarks, and other intangible property rights; creation and operation of distributorships; and trademark, trade secret, and intellectual property matters. She also handles matters relating to advertising cooperatives and franchisor-operated advertising funds as well as multiple unit franchise owners.
Ms. Truby is the past chair of the California State Bar Business Law Section's Franchise Law Committee and has been vice-chair and a member of the Executive Committee of the California State Bar's Business Law Section and its liaison to the Franchise Law Committee. She has been a member of the Governing Committee of the American Bar Association's Forum on Franchising and was the co-author of the California Chapter of the first edition of the Franchise Deskbook published by the American Bar Association's Forum on Franchising.
She has spoken repeatedly at the American Bar Association's Forum on Franchising and has written for its Franchise Law Journal. She has also presented the real estate transaction segment for a UCLA extension program. She is a member of the Women Lawyers Association of Los Angeles, on the Board of which she served for six years.
